Poweradspy Review
Knowing the advertising strategy of your competitors is useful in order to show your audience better ads. This will increase ROMI, get more conversions and sales. Spy services are used to monitor competitors and advertising trends. In this review, we will look at Poweradspy, a cloud-based tool for monitoring creatives across various advertising platforms.
What is the Poweradspy
The Poweradspy tool is a tool for tracking competitor ads, market analysis, and trending. The service allows you to see which creatives were promoted on Facebook, Instagram, Google and other social networks, which of them were the most successful in terms of user engagement.
Using the tool you can access a database of more than 110 million ads from around the world. Studying successful creatives will provide an opportunity to find out the needs of the audience, to understand what products and advertising people pay more attention to.
Poweradspy helps in developing a successful marketing strategy. It is known that 66% of users prefer to find their favorite brands in social networks, follow them, join their groups. This means that you can use the best practices of competitors and win more attention from the audience.
For whom and why is it needed
The Poweradspy service will be useful for marketers, arbitrageurs, SMM specialists, bloggers and everyone who in one way or another comes into contact with advertising on the Internet. Toolza helps to identify current trends in terms of creatives, ad design, target sites, and popular offers on the market.
With the help of this tool, you can understand the strategy of competitors, highlight ads that have wide coverage, and understand what chips they use. This will allow you to adjust your progress. You can also see creatives that, on the contrary, are not entirely successful, and use other people’s examples to try to avoid mistakes in your campaigns. Observing the best practices of competitors will save the budget and time for testing hypotheses.
In addition to monitoring competitors, Poweradspy allows you to draw ideas and inspiration for your advertisements. Approaches in images, videos, texts, and messaging can be successfully used if you adapt someone else’s creative to your specific offer.
How it works
Poweradspy maintains a regularly updated database of creatives. Every day there are 100,000 new advertisements.
Filters available for:
- demographics – gender, age, interests, annual income, cost structure;
- geo – knowing it, you can build a communication scheme, see how competitors advertise their offers in a particular country;
- advertiser – for example, you can study the best practices of large global companies like Nestle, Procter & Gamble, see what they use;
- date – when the ad was posted, on weekdays, weekends, national holidays;
- keywords – what words are used in the text of the ad, what search queries they are aimed at, what format the competitor’s ad has for the keyword – text, graphics or video;
- engagement and user reactions to advertising: likes, comments, reposts, of which there are many, show what catches the audience;
- ad placements – where on the screen of a desktop or mobile device the ad is displayed, for example, in the news feed, sidebar;
- call to action – play the game, save, like, buy, watch, donate.
Additionally, you can search for certain words, brands in the image, use of photos of specific celebrities and celebrities in advertising.
More expensive plans have access to data about marketing platforms, funnel builders, trackers, e-commerce platforms used by competitors.
Sorting helps you quickly find targeted ads to use ideas and approaches from them in your campaigns. There is no need to review all several millions of creatives from the database, just select the necessary filters in a few clicks. It is possible to download your favorite graphic and video creatives for further processing and uniqueization.
How to use Poweradspy
Spy tool Poweradspy is easy to use. After registration, a personal account with a platform dashboard becomes available. The service can be used as a browser extension for Chrome, which will allow you to receive the necessary data about competitors’ ads in the news feed.
To start analyzing and find the creatives you need, you need to sort your ads by applying filters. The system will display a selection of results. Examples of using:
- Knowing the keywords for which a competitor is promoting an ad, you can evaluate how they catch the audience. If a competitor uses a creative with text, you can win against the background of it due to the video, where keywords will also occur.
- Analysis of audience reactions will allow you to find out trends in advertising, what people pay more attention to. For example, for some niches, a video ad is advantageous, while for others, a graphic ad in the form of a meme or a picture with humor.
- Studying ad formats for different types of devices will help you create the best responsive creative for mobile devices. Most users make purchases from smartphones. The type of device and operating system may indicate the ability of the audience to pay: iOS is usually used by people with higher incomes.
- Understanding where it is better to place an ad – at the top, at the bottom of the page, will help increase conversions and engagement. Poweradspy allows you to analyze the optimal placement of an ad on a page for each type of business.
- The right CTA can significantly increase conversions. If users are given a clear command of what they should do after reading the advertisement, they only have to choose whether to do it or not to do it. A Buy Now CTA can be more effective than a Read More CTA.
Advantages and disadvantages
Among the advantages of the Poweradspy tool are:
- the possibility of advanced “smart” filtering;
- several tariff plans – from $49 to $349 per month;
- there is a free version that allows you to evaluate the basic features and potential of the service;
- own affiliate program – 30% of deductions for referrals.
Flaws:
- it is desirable to have skills in analytics in order to correctly use the results obtained;
- many filters are not available on the basic plan for $49, so if the budget is limited, you will have to turn to other services.
Conclusion
Poweradspy is a spy tool for analyzing competitor creatives on Facebook. The service is distinguished by the possibility of advanced filtering. You can find ads by topic, keywords, advertisers, audience engagement, and more. Using the best practices will increase conversions and win the attention of customers.